FC Cincinnati
Major League Soccer Club I Cincinnati, Ohio
Worked under the Creative and Marketing sectors to develop and execute digital and print collateral supporting club-wide campaigns and major brand moments, including the official kit reveal. Designed social media graphics, posters, billboards, team store promotional materials, and a collectible scarf to enhance fan engagement. Contributed to multi-platform marketing efforts while maintaining brand consistency across all material. On match days, worked alongside the live content/ social team to capture real-time media and served as a live graphics editor in the press box, producing and updating graphic assets under tight deadlines in a fast-paced professional sporting environment.
Social Matchday Posters
The digital matchday poster series expands on last season’s home game visuals by introducing a more elevated and intentional creative direction inspired by Cincinnati’s culture and identity. Drawing from ideas like “bold play on the field” and the city’s “gritty feel,” the posters use textured image treatments, dramatic lighting, and a rough hand-crafted aesthetic to create a distinctive visual style. The goal of the series is to produce polished, high-impact graphics that stand apart from standard matchday content while creating a more memorable and emotional moment for fans. As some of the highest-performing content across social platforms, the posters also align with how other sports organizations use stylized graphics to showcase their team, players, and brand in a unique way.
Billboards
Regular Season Templates
10 Year Timeline
Adidas Generations Cup Graphic Package
Pub Partners Marketing Collateral
